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10 Years On: New Evidence on TV marketing and Junk Food Consumption Amongst 11 -19 Year Olds 10 Years After Broadcast Regulations

Creator:

Thomas C. Hooper L. Petty R. Thomas F. Rosenberg G. Vohra J.

Subject Keywords: Obesity, Cancer, Marketing, Advertising, Diet
Set: Obesity
Chronic Conditions
Conditions
Cancer
Type: Report
Region: United Kingdom
Description:

This report examines the association between television marketing and diet. Specifically, it tests whether commercial television is linked to consumption of a range of unhealthy foods and drinks – in turn, helping to quantify the role that television marketing may be playing the UK’s youth obesity epidemic.

Obesity is the biggest preventable cause of cancer after smoking and is linked to 18,100 cancer cases a year in the UK (5.5% of all cancer cases), with the largest number of weight-linked cases in the UK being breast, bowel and womb. Between 1998 and 2008, obesity in England more than doubled and modelling studies estimate that if current trends of overweight and obesity continue, it could lead to a further 670,000 cancer cases by 2035. The cost of this rise in obesity to the NHS would be an extra £2.5 billion/year.

Date:

01/01/2018

Rights: © Public
Suggested citation:

Thomas C. Hooper L. Petty R. Thomas F. Rosenberg G. Vohra J.. (2018) 10 Years On: New Evidence on TV marketing and Junk Food Consumption Amongst 11 -19 Year Olds 10 Years After Broadcast Regulations [Online]. Available from: http://www.thehealthwell.info/node/1143198 [Accessed: 25th June 2018].

  

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