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Non-Broadcast Media Advertising and Marketing of Food and Non-Alcoholic Beverages, including Sponsorship and Retail Product Placement: Voluntary Codes of Practice

Creator:

Department of Health (Ireland)

Subject Keywords: Advertising, Media, Marketing, Food Products, Beverages
Set: Obesity
Catalogue: Research and Evaluation
Report
Type: Report
Region: Republic of Ireland
Description:

In 2016 the Government approved and published ‘A Healthy Weight for Ireland – Obesity Policy and Action Plan, 2016 – 2025’ with a clear target of reversing obesity trends. A key action of this plan is to “Develop, implement and evaluate a Code of Practice for food and beverages promotion, marketing and sponsorship.” It is essential that we change Ireland’s obesogenic environment to one that facilitates consumption of healthier food and drink. The Codes of Practice are the culmination of 15 months of cooperation and collaboration with  various relevant sectors including IBEC, Food Drink Ireland, Retail Ireland, Irish Beverage Council, Broadcasting Authority of Ireland, Advertising Standards Authority of Ireland, Association of Advertisers in Ireland, Institute of Advertising Practitioners in Ireland, Food Safety Authority of Ireland, Safefood, HSE, Department of Agriculture, Food & the Marine and Department of Children & Youth Affairs.

Non-Broadcast Media Advertising and Marketing of Food and Non-Alcoholic Beverages, including Sponsorship and Retail Product Placement: Voluntary Codes of Practice

Date:

14/02/2018

DOI:

10.14655/11971-1175992

Rights: Department of Health (Ireland)
Suggested citation:

Department of Health (Ireland). (2018) Non-Broadcast Media Advertising and Marketing of Food and Non-Alcoholic Beverages, including Sponsorship and Retail Product Placement: Voluntary Codes of Practice [Online]. Available from: http://www.thehealthwell.info/node/1175992 [Accessed: 19th August 2018].

  

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Contributor:

Department of Health (Ireland)
 
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